How To Online Marketing For Building Your Home Based business
If you want to build your home based business you will have to promote it online. There are many ways to go about online promoting that are free or very low cost. Unfortunately many of the free advertising programs, the one’s that look and sound great, are the least productive. Building your home based business using the proper tools is key.
Free FFA Pages
Free FFA sites also known as Free For All sites usually have members that range from hundreds of thousands into the millions. The thought of advertising to millions of people using a simple add form can be very tempting especially because it is free.
Adding your site to their add pages is very simple. You will have a 5 box submission form that ask for you Name, Email (not published in advertisement), Headline with limited number of words. Text box with limited number of words and a box for the URL you are promoting. Never use your main email client when submitting to the sites to avoid cluttering your normal email usage. Once you submit your add you can expect to receive hundreds to literally thousands of emails from members over the next few days.
I have sent many advertisements using FFA sites without any measurable results. I use specific URLs in all my advertisements so I track effectiveness of ads. When I receive the hundreds of advertisements right after I submit my ad I simply delete them all very quickly, often entire an entire at a time. I never read them and I’m sure others never read mine. In my opinion your time could be better spent using a different method of advertising.
Traffic Exchanges
I enjoy using Traffic exchanges because of the variety of advertisements I can see and learn from. You can advertise for free using the sign up credits and then clicking ads for even more credits. The time you must visit a site is put on a timer and you have to wait to click another ad. To use these sites affectively you must use a Splash page otherwise known as a Lead Capture page. The point of your page is to get the visitors name and email address. You do not want to try and sell them here. You only want to gain enough interest to get their information so you can sell them through your email or news letter campaign. Using your main sales page or web site will give you little benefit because the visitor will not be there long. Like you they are surfing for credits. These sites can be productive if used correctly but they can also be a waste of time you could otherwise use with better tactics.
Writing Articles
Article marketing is by far the number one way to promote your home based business. The good part is it can be done for free. Many people believe you must have a lot of skills to affectively write an article but that couldn’t further from the truth. It simply involves having knowledge about the subject you are writing about. If you can talk about a subject with your family and friends or can write an email you can also write an article. The benefits of Article writing are very long lasting. It’s common for website publishers to add articles to their web sites that were written many years earlier if the information is still applicable as it often is.
While it may seem hard to write an article or seem like you must have a lot of skills in reality it is very simple. If you can carry on a conversation about a subject or send out emails or personal letters you can write an article. You want your articles to be full of factual information that is useful for your audience but technical writing skills are not necessary. It is best to simply write your article in your own words with your own personality reflected. Simply write about subjects you know and submitting it to some of the larger Article Directories is by far the most affective way to build a long term stable and profitable business.
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