Domains - Six Elements of a Great Generic Domain Name
How come that certain domain names sell for over a million dollars while others get no interest what so ever. Two domain names may appear to be almost the same and might even have a couple of different characters, like Beds.com and Bedsx.com, but you’ve got it - The first one is a winner and the second a no hoper.
If you have already made the decision that you want to buy a domain then you will just have to read these 6 golden rules if you want your domain investment to reap benefits. There are a variety of ways to buy domains but with a bit of investigation you could end up with a big buck winning domain name when you decide to sell.
1. Keyword volume: Keyword research is step one for finding a good potential domain name. Popular keywords get traffic so check out your domain words on WordTracker or Google Adwords, so you can see just how popular your keywords are. There are several tools you can use; which may give differing results, but you will soon get the idea and you will feel confident in choosing the keywords that will result in good traffic.
2. Commonality: Uniqueness is not the only success factor in a great domain and if you think for a moment, domains are really all of one category. The best words to chose for a domain name are words that are always on the tip of our tongue and everybody else’s. Word order and plurals are also important factors to take into consideration when choosing a domain name, for example - bank, banked, banks. SportCars.com for example won’t be worth as much as SportsCars.com. Basically it ranks as a losing domain if you compare it to RunningShoes.com. If you try a couple of domain checks on Google you will find that ShoesRunning.com isn’t even there.
3. True type-in traffic: You would normally have great difficulty in viewing this type of information before investing in a domain name. The principal concern is just how much type-in traffic the name receives, but this should not include visitors who get referred from search engines and links and these are not long term factors.
4. Length: Domain length is important. Shorter names are easier to spell and remember, and are far more likely to get visitors. All of these qualities increase the potential for branding, and can drive up valuations far beyond the reasonable, which is great if you are the one selling;)
5. Prior use: People that invest in domains that are available on drop services or from expired lists may have been fooled into doing so as you really can be unaware of the history of a domain until you are already the owner. You may have even been fooled by a high Google ranking or PR but that can drop down right under your nose if it has previously been used for spamming and you wouldn’t even be able to get the best sounding domain back on it’s feet again. The only way out would be to register a new similar name like flightsblog.com and take that route to get it back to the top again.
6. End user development potential: Domain names have a certain flexibility that will develop them into major money winning sites and after having read this guide, it is down to you to make the decision on whether the domain words will help you hit the jackpot. Read more to find out more domain investing tips that will put you just way ahead of the rest.
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