Are Affiliate Marketers All Con Artists?
One of the objections I frequently hear when talking with people about the opportunity available in affiliate marketing is that they don’t want to make money ripping people off. They really believe that all they would be doing as affiliate marketers is pushing people into buying subpar products they don’t need and won’t use.
Yes, of course there are dishonest affiliate marketers. Just like there are dishonest teachers, doctors, lawyers, cooks, landscapers and (insert just about any job here). We can never get away from the fact that there are dishonest people in every profession.
The question you’ve got to consider, though is - Is affiliate marketing itself dishonest? I’m here to tell you no. I know that while you are looking for an opportunity to work at home, you’ve probably had 50 people want money up front to let you know about the latest opportunity. I’ve got to tell you, that isn’t what affiliate marketing is really all about.
With a recession starting, many people have a real need to make extra money without sacrificing their family life. Affiliate marketing is truly an opportunity to have the income you need from that part time job (and hopefully later full time) but still be in control of your time and your life. Most important, you can be in control of the results.
The key principle that you must wrap your mind around is that affiliate marketig isn’t selling anything. Affiliate marketing started out as just another form of advertising for businesses which had good products but no advertising budget yet. Whoever came up with it was a genius. Now businesses of all sorts are using it to promote their products.
It is the job of the business and the product to make the sales. The job of the affiliate marketer is to find out who the product could help, or who needs the product already, and then make sure those people find out about it. It is just that simple. If you understand that principle, the rest of the equation will fall in line.
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