Finding a Niche to Target with Information Products
Before you begin selling information products on the Internet, you want to make sure you’re targeting a niche that will be profitable for you in the short and long-term. A niche just means your target audience.
Some niches, you will quickly discover, are not as profitable as others. You need to put a lot of thought into whether your target audience is both willing and able to spend money for the solutions to their problems.
For example, golfers have proven they have deep pockets since playing golf is a very expensive past time. Golfers are typically rabid fans of their game and would do anything to improve their score or beat their competitors.
Another potential target audience such as single moms on a budget may be reluctant to pay $67 for an eBook on getting organized, but if you target a different problem of theirs they are willing to pay. For instance, many may be willing to pay $47 for an eBook which teaches them how to make more money working at home than they make on their 9-5 jobs.
One good place to start is with online groups and forums. You can go to iVillage or Yahoo, Google groups, or Boardtracker and see what kind of groups garner the most posts. Men’s groups such as AskMen might give you insight into what kind of information products this portion of the population might need that help you generate a handsome profit.
You aren’t just looking for any broad group of people to cater to. You need to find those groups who have a lot of problems and are looking for easy solutions. In the beginning, you may want to build a series of products that all focus on one niche. This allows you to benefit from your own increased knowledge, as well as potential repeat customers.
In some instances, you’ll find a large niche market and then realize you need to develop your information product line around a more targeted, narrow section of that niche. For example, parents are a group with plenty of problems you could potentially address. Raising intelligent kids, saving money, preventing drug and dealing with discipline, use might be a few.
You can then narrow things down further to moms or dads and it is no stretch to dig even deeper and focus on something like parents of multiples or parents raising kids with physical ailments. Remember - your information product isn’t really a product at all. It’s a solution, and it needs to be marketed as something that will improve lives
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