How to Turn Domains Into Dollars .

Every day web site owners let their domain names expire by accident. A savvy and aggressive domain name investor can then scoop the domain name up and capture a great deal of existing web site traffic for a brand new site. Many a web site owner has been on the short end of this stick, and many a savvy investor made that much richer. Web sites live and die by the number of daily visitors they receive. But when a site with a memorable domain name and good traffic becomes available through the fault of its owner, a fortune can be made.

Let’s say a site was selling bridal gowns and tuxedos. Perhaps the web site owner didn’t make a lot of money because their site was not friendly, was poorly designed or simply priced their products too high. Then one day their domain name expires. Using a domain watchdog service, a smart domain investor can instantly receive notification of the bridal site’s domain becoming available, and instantly grab it for a low renewal cost of $6.95.

Within minutes, the domain investor has captured a good domain name with good traffic. By building a simple web page with related ad links, the site can begin to better monetize the existing web site traffic and generate more consistent cash flow for its new owner. Over time the domain name investor may either focus on building and further monetizing that web site traffic or simply “flip” or resell the domain name to another domain name investor, broker or site owner.

If you’ve been thinking about either retiring an old domain name or selling it off cheap, you’d be well advised to first try selling it on eBay or through one of the other popular domain name auction services. You may be surprised by what you can earn. Even unusual domain names have been known to fetch upwards of $500.00 on eBay.

For the more serious minded domain name investor, a number of both free and paid domain name valuation online tools and services exist to help you make a more informed decision. While valuation prices tend to vary greatly, depending upon whether they are automated or manually generated by a person, it’s not unusual for a domain to sell for much more than the owner originally expected.

You can see the only guide to making money from domains that I recommend at Domains Into Dollars . This guide covers every possible angle on profiting from domains and put all other guides we have read in the shade.

Search Engine Optimization

Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the unwritten protocols that must be learned and kept in mind by every aspiring Internet marketer. Thus, if you are unfamiliar with Internet Marketing SEO, you will experience difficulty in terms of achieving your Internet marketing business objectives. Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you type on the search box.

Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of Internet Marketing SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization. There are various methods and opinions on how a certain webpage should be optimized. Such methods and opinions will heavily dependent on the type website you have, its contents, the purpose of its existence, and the existing competition. However, when speaking about general SEO, it heavily depends on the proper use of certain keywords and/or key phrases that are used to describe your website’s content.

Probably you will wonder how these keywords affect the Internet Marketing SEO performance of your Internet marketing website. When you search for needed information using several words, you will notice that such words are “highlighted” when search results are displayed. The words that you type on the search box serves as the “keywords” that is utilized by webmasters in optimizing their websites. Although it may not be of importance to an Internet user, but it is as good as “gold” for Internet marketers who want their site to be shown on the top pages of every related search engine result.

Keywords that are used in Internet Marketing SEO have standard placements on a website. For instance, such keywords must appear on the title section of your webpage’s source code. Moreover, it must appear on the META description section wherein the page is described in an accurate manner by repeating the selected keywords. The META section often contains the keywords that are used to describe your site’s content and its product or service. If you will carefully analyze the previous discussion, you will notice that the performance of the site’s SEO heavily depends on the keywords that you are using. Thus, the main keywords or key phrases must appear on the first 2 paragraphs of the content of every page, and then scatter it throughout the rest of the page. In scattering your main keywords, make sure that it will be an integral part of the content itself. It must appear as if it is among the original content of the page.

In addition, the last paragraph of each page must be keyword-rich. One of the unwritten rules involving Internet Marketing SEO is that the keywords density of your page must be between 5 to 15 percent. Although it is advised that you maximize the use of your keywords, avoid using it excessively. A content with keyword density above the standard will not help on the optimization of your website. Another consideration in Internet Marketing SEO performance of your site is the placement of relative back links, or hyperlinks directing to external sites. It is relatively important since search engine spiders navigate through links. In addition, the text of your page relating to external links may also contain keywords. If you are one of the aspiring Internet marketers who want to take the challenge of earning on the Internet, do not ever forget the acronym that will lead you to the success of your Internet Marketing SEO.